Solutions

One ecosystem. Different paths to value.

Lead a DNA program or join as a partner. Build sustained visibility and stronger relationships around a destination, region, portfolio, or segment.

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Partner solutions

Destinations & tourism organizations

Clarify positioning, align stakeholders, build sustained presence, educate the trade, generate qualified interest, and give local partners a shared market platform.

Possible format

National, regional, state/provincial, city, route, or cluster programs.

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Hotels & hotel groups

Connect property stories and offers to a wider destination narrative, strengthen advisor/operator relationships, participate in education and meetings, and maintain visibility beyond an event.

Possible format

Single-property, portfolio, collection, or thematic packages.

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DMCs & tour operators

Showcase market-ready itineraries and local expertise, meet qualified buyers, support product creation, and help convert destination interest into bookable experiences.

Possible format

Partner packages, hosted training, itinerary content, and B2B matchmaking.

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Airlines

Own the connectivity story, support route awareness, align with destination demand generation, reach trade audiences, and create cooperative content or activation opportunities.

Possible format

Route campaigns, event support, content, incentives, and strategic partnerships.

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Attractions & experience providers

Turn distinctive experiences into strong reasons to travel, improve international visibility, connect with distribution partners, and join relevant segment narratives.

Possible format

Content, education, roadshows, virtual presence, and lead generation.

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Associations, alliances & segments

Unite complementary members around one proposition, build a category or corridor, share market access, and create a scalable platform for collective growth.

Possible format

Adventure, luxury, wellness, culinary, Indigenous, cultural, sustainable, romance, MICE, or custom DNA.

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Participation pathways

Compare participation pathways

Lead a DNA Program

Best for

DMOs, tourism boards, alliances, regions

Includes

Strategy, identity/narrative, partner architecture, full activation roadmap, implementation, measurement.

Become a Strategic Partner

Best for

Airlines, associations, platforms, major brands

Includes

Integrated visibility, co-created actions, market access, content, events, and relationship opportunities.

Join an Existing DNA Program

Best for

Hotels, DMCs, attractions, operators, local partners

Includes

Tiered participation across digital content, education, roadshows, virtual events, listings, meetings, and reports.

Build a Segment DNA

Best for

Associations, clusters, category leaders

Includes

Customized identity and activation around a travel segment or shared commercial opportunity.

Tell Us Which Path Fits

What partners can expect

A defined strategic role—not just logo placement.
Clear deliverables, dates, audiences, channels, and reporting parameters.
Content and visibility aligned with the shared narrative and partner objectives.
Access to relevant trade, media, and business-development opportunities based on program scope.
A structure that can continue, evolve, and compound year after year.

Activities and outcomes vary by market, program scope, partner readiness, budget, and timing. Meeting and lead targets are defined in each proposal; commercial conversion cannot be guaranteed.