Brasil DNA 2025/26
3Million +
Know your identity.
Build your market.
Grow with purpose.
Turn your distinctive identity into lasting visibility, stronger trade relationships, and measurable opportunities across North America and Brazil.
A proven model, built through Brasil DNA
Brasil DNA 2025/26
2500+international media placements
Brasil DNA 2025/26
1000+virtual roadshow registrations
Brasil DNA 2025/26
800 +Expression of interest from trade professionals (pre-qualified leads)
Brasil DNA 2025/26
1Million +verified travel-advisor views
Brasil DNA 2025/26
300+in-person participants across five cities
Source: Brasil DNA 2025 and 2026 program reports.
Results are from Brasil DNA 2025 and 2026 program reports.
Visibility alone is not a market strategy.
Short campaigns create attention. Markets need knowledge, trust, and follow-up. Travel DNA Series connects them in one sustained strategy.
Promotion-first activity→Identity-first positioning
One-off exposure→Consistent multi-month presence
Generic messaging→Distinctive, market-relevant narrative
Contacts collected→Relationships nurtured
Activity reports→Clear KPIs, leads, engagement, and opportunity tracking
One identity. One connected journey. Multiple ways to grow.
Discover what makes your destination or brand unique. Translate it for priority markets. Activate it through four connected outcomes.
Education
Build the knowledge and confidence to recommend and sell.
Exposure
Stay visible through relevant content, PR, media, and partner channels.
Connection
Meet the right people through roadshows, training, and matchmaking.
Opportunity
Capture interest, nurture leads, and support commercial conversations.
Built around your geography, organization, or ambition.
A modular framework for countries, regions, cities, routes, alliances, portfolios, and travel segments.
- Countries and national tourism organizations
- Regions, cities, routes, and clusters
- Tourism boards, associations, and alliances
- Hotels, DMCs, airlines, attractions, and experiences
- Adventure, luxury, wellness, culture, gastronomy, MICE, and other segments
Designed for the full market journey—not just launch day.
Discover & Position
Example actions
Identity, intelligence, narrative
Why it matters
Build a differentiated foundation.
Educate & Engage
Example actions
Training, content, PR
Why it matters
Create knowledge and confidence.
Connect & Activate
Example actions
Roadshows, meetings, matchmaking
Why it matters
Deepen relationships.
Nurture & Grow
Example actions
Follow-up, tracking, reporting
Why it matters
Extend value and improve the next cycle.
Brasil DNA: from campaign to continuous market platform
Brasil DNA connects identity, content, PR, trade education, roadshows, and year-round relationships to reach qualified professionals in the United States and Canada.
What could your DNA program unlock?
Share your goals. Together, we can shape the narrative, markets, activation mix, and measures of success.