Markets
Built for high-value outbound markets—and the relationships that move them.
Activate the United States and Canada, with Brazil as an additional source market. One identity, adapted to each market’s audiences and channels.
North America: United States & Canada
Reach travel advisors, operators, media, and strategic partners through consistent education, relevant content, and personal engagement.
- Qualified travel advisors, tour operators, MICE professionals, media, creators, and strategic partners
- B2B and selective B2C communication
- Regional targeting by gateway, traveler profile, product, or partner objective
- In-person, virtual, PR, digital, education, and relationship-building actions
Brazil: an exceptional source market
Build a distinct Brazilian market workstream with Portuguese content, trade education, local relationships, events, and ongoing follow-up.
- Portuguese-language content and media relations
- Trade education, webinars, operator and agency engagement
- Strategic events or roadshows calibrated to scope
- Local market intelligence, partnerships, and ongoing follow-up
One strategy, locally activated
Keep the core identity. Adapt messages, channels, partners, and timing so each market sees the relevance.